What is Salon Shift Coaching?

Salon Shift Coaching – From Competition to Premium

Running a salon today can feel overwhelming – too many competitors, constant pressure to lower prices, and the creeping risk of burnout.

Shift Coaching is designed specifically for salon owners who want to:

  • Escape price wars and stop competing on discounts

  • Transform their salon into a premium experience clients can’t compare

  • Work less, earn more by charging for value, not hours

  • Regain clarity and energy to lead with confidence and purpose

This is not just business coaching. It’s a mindset shift – from surviving to thriving, from chasing clients to attracting the right ones, and from exhaustion to balance.

 

How it works?

Salon Shift Coaching is designed as a step-by-step, long-term process. Real transformation doesn’t happen overnight – and neither should your business strategy.

Here’s how it works:

  1. Free Discovery Call
    We start with a free 30-minute call to understand your challenges, goals, and vision for your salon. You’ll get clarity on whether this program is the right fit for you.

  2. 90 days Coaching Partnership
    If we decide to work together, we commit to a six-month journey. This is not a sprint – it’s a strategic, guided transformation.

    • Month: 4 sessions per month

      Build the Foundation

Reset your mindset and break free from burnout thinking

Discover your unique strengths and what sets your salon apart

Design your signature premium service that clients can’t compare

Create clarity with a simple, step-by-step strategy

    • Month 2: 4 sessions per month

      Position & Plan

Position yourself as an expert around your new signature service

Create a strategic marketing plan tailored to your salon

Set premium pricing with confidence and purpose

Launch with focused social media action to attract the right clients

    • Month 3: 4 sessions per month

      Fill Your Calendar

Fill your empty slots with your premium offer

Collect and showcase client reviews/testimonials to build trust

Refine your client journey for a seamless, boutique experience

Consistently book premium clients and keep your schedule full

  • Proven Experience Behind the Process
    The methods we use aren’t from textbooks. They are built from 18 years of real-world experience and over 100 courses, trainings, and certifications in leadership, business growth, psychology, and personal development.

  • Your Results
    By the end of 90 days, you’ll have:

    • A clear premium positioning for your salon

    • Systems that reduce stress and save your energy

    • Clients who pay more because they receive more

    • A renewed sense of confidence, balance, and purpose

👉 Book Your Free Discovery Call

Meet Your Coach – Nina I. Hribar

I’m Nina I. Hribar – a coach, mentor, and guide for salon owners who are ready to break free from competition and create a business that feels premium, profitable, and sustainable.

With more than 18 years of professional experience and over 100 courses, trainings, and certifications in leadership, personal growth, psychology, and business development, I bring a unique blend of strategy and empathy to my coaching.

I’ve seen firsthand how salon owners pour their hearts into their work – often at the cost of their health, balance, and joy. My mission is to help you shift from burnout to balance, from competing on price to thriving with value, and from running a salon that drains you to leading a salon that inspires you.

This is not just about business growth – it’s about building a life and career you truly love.

TESTIMONIALS

 MAJA, salon owner

Before working with Nina I felt trapped in the price race — I was doing discounts, chasing bookings and constantly exhausted. Nina helped me see that ‘premium’ isn’t just a price tag, it’s a whole experience. Together we designed a signature service, rebuilt the client journey (from first contact to aftercare) and added small, intentional touches that make clients feel cared for and willing to pay for value.
The result? My schedule is now full of clients who book because of the experience, not the lowest price. I’m doing fewer services but earning more, and my team finally understands the standard we expect. Most importantly, I have evenings free again and can actually be present with my family — something I thought I’d given up on.

Sara, owner and lead stylist

I had tried dozens of courses and ‘quick fix’ workshops, but nothing stuck — I kept running from one idea to the next without real change. Nina’s approach was different: she gave me a clear, step-by-step plan and helped me implement it, rather than leaving me with another to-do list. In the first two months we worked intensely to set foundations; after that we focused on refining the offer and training my team so I didn’t have to be the person who does everything.
Now my staff run the salon confidently, clients stay longer and spend more, and I can take Saturdays back for my kids. The transformation wasn’t instant, but it was real and sustainable — because it was strategic, not flashy.

 Clara, Founder of The Corner Studio

I used to be the person for every problem — bookings, marketing, customer complaints, inventory — and that burned me out. Nina helped me redesign the business so the salon works without me being on call 24/7. Her methods are clearly built on deep experience: she doesn’t recycle generic tips, she maps out practical strategic steps we follow month by month. We moved from competing on price to offering a premium, personalised experience, introduced higher-value packages and simple systems that protect my time.
Six months in, we have a steadier income, calmer days and genuine repeat clients who refer friends. The biggest change is how I feel: less reactive, more in control, and finally able to enjoy time at home without my phone buzzing every hour.

👉 Book Your Free Discovery Call

❌ What Salon Shift is NOT

(…and why that makes it different.)

  • Not a group cheerleading event.
    👉 No “let’s go girl” shouting in a room of 20 people. Salon Shift is 100% focused on you, your salon, and your reality.

  • Not another theoretical business brochure.
    👉 You’ve studied enough theory – now you need a strategy that moves from your head into practice.

  • Not a one-size-fits-all program.
    👉 There are no templates here, because no two salons are the same. Every plan is tailored to you and your style of work.

  • Not generic Instagram marketing advice.
    👉 This is not “post a reel at 6 pm.” It’s about understanding your audience, their psychology, and how to truly inspire them.

  • Not another course that leaves you alone.
    👉 This isn’t “watch the video, do the homework, good luck!” I’m with you 4 times a month. Live.

  • Not someone else’s success story that doesn’t apply to you.
    👉 Everything we build comes directly from your salon, your services, and your energy.

  • Not coaching from someone who’s never run a salon.
    👉 I bring 18 years of experience – from running a salon on my balcony to owning a team, surviving failures and creating comebacks.

  • Not the guru approach of “if it doesn’t work, it’s your fault.”
    👉 In Salon Shift we don’t blame you – we find solutions that align with you, not against you.

  • Not 100 hours of videos you’ll never watch.
    👉 Online resources are here to support, not overwhelm. Everything is simple, practical, and directly usable.

  • Not another investment that fades without results.
    👉 The purpose is clear: to build a strong, unique brand that gives you money, freedom, and pride.

 

✅ What Salon Shift IS

(…and why salons finally breathe differently after it.)

  • It’s a business transformation, not just “better Instagram posts.”
    👉 You’ll learn how to position your salon as a brand – with a story your clients will remember.

  • It’s personal, individual, and truly yours.
    👉 No generic solutions. Every strategy is built from your personality, your location, your talent, and your energy.

  • It’s concrete action, not just inspiration.
    👉 With me, you won’t stay in the “notebook + highlighter” phase. We write, test, adjust – and put things into practice together.

  • It’s a space where someone actually stands by your side.
    👉 Meeting 4 times a month means you have someone who doesn’t just direct you but also listens and understands you.

  • It’s a strategy that creates income – not exhaustion.
    👉 You’ll learn how to earn more by doing less – with premium packages, client experience, and brand value (not discounts and overwork).

  • It’s a growth system, not another “Insta filter.”
    👉 Not about surface changes, but deep, sustainable growth that makes your salon a lasting and profitable brand.

  • It’s premium, but grounded.
    👉 I combine energy work (numerology, vibe, naming) with concrete tools – pricing, design, client journey, and sales funnels.

  • It’s mentorship that takes you from doubt to results.
    👉 If you’re thinking: “I’m not sure I’m good enough for this …” you’re the perfect candidate. Everything you need is already within you – I’ll help you bring it into reality.

  • It’s support for salons that want to stand out – not blend in.
    👉 Not “let’s copy what she’s doing,” but “let’s create what YOU do – on a level you haven’t shown the world yet.”

  • It’s the place where your salon finally becomes your business.
    👉 Your salon is no longer just a service space. It’s a system that brings you clients, money, time, pride – and a future.

👉 Book Your Free Discovery Call

FAQ

It’s a 1:1 strategy session where we’ll talk about your salon, your current challenges, and the exact steps you can take to shift into a premium experience.

For ambitious salon owners and beauty professionals who want to grow, stand out from competitors, and finally charge what they’re worth.

There isn’t one. The call is 100% free. If you decide to work with me further, amazing. If not, you’ll still leave with valuable insights for your business.

Yes. After booking, you’ll receive a short questionnaire. Please fill it out at least 24 hours before our call. This allows me to prepare specifically for your salon, so we can make the most of our time together and give you maximum value.

Simply click the button on this page, choose your preferred time, and you’ll get an instant confirmation in your inbox.

About 20–30 minutes. Enough time to get clarity and practical tips without overwhelming you.

👉 Book Your Free Discovery Call

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